Kiind Lets You Track Gift Card Use to Become a Better Giver
Michael Hines — January 28, 2014 — Business
References: kiind.me & springwise
Kiind is a new platform that is aiming to change the way people give gift cards. The company lets users buy and give gift cards online and even lets them see when those gift cards are redeemed. Kiind also lets recipients donate their gift cards to charity, and if a card goes unused after its expiry date, the giver isn't charged for it. Kiind currently partners with top brands such as Gap and Nike.
Givers pick the store the card comes from, set its amount and expiry date. They can see which cards don't get used and then use that information to give better gift cards in the future. Kiind can send out gift cards to up to over 100 people and charges a small fee that decreases as you increase the number of recipients.
Givers pick the store the card comes from, set its amount and expiry date. They can see which cards don't get used and then use that information to give better gift cards in the future. Kiind can send out gift cards to up to over 100 people and charges a small fee that decreases as you increase the number of recipients.
Trend Themes
1. Trackable Gift Cards - Using technology to track gift card usage and improve gifting experiences.
2. Charitable Donations - Enabling gift card recipients to donate their unused gift cards to charities.
3. Data-driven Gifting - Leveraging data on gift card usage to make more informed gifting choices.
Industry Implications
1. Gift Card Services - Companies providing trackable gift card services to enhance the gifting experience.
2. E-commerce - Online retailers implementing trackable gift card options to attract customers.
3. Charitable Organizations - Nonprofits partnering with gift card services to receive donations from unused gift card balances.
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