Kiehl's Earth Day Campaign Will Save the Rainforest or Your Money Back
Michael Hines — April 23, 2010 — Eco
References: kiehls & highsnobiety
Kiehl's Earth Day Campaign is a clever one. They've taken four celebrities--Pharrell, artist Jeff Koons, surfer Malia Jones, and Julianne Moore--and had them create their own Acai-Damage Protective Mist. These promo posters make me want to save my skin the eco-friendly way.
The Kiehl's Earth Day Campaign is pretty ingenious. Using celebrities to sell protective sprays is a smooth move. 100% of the proceeds are going towards the Rainforest Alliance, so you can trust the system on this one. Save the planet, one Acai-Damage Protective Mist purchase at a time.
The Kiehl's Earth Day Campaign is pretty ingenious. Using celebrities to sell protective sprays is a smooth move. 100% of the proceeds are going towards the Rainforest Alliance, so you can trust the system on this one. Save the planet, one Acai-Damage Protective Mist purchase at a time.
Trend Themes
1. Eco-friendly Celebrity Endorsements - Brands can leverage the influence of celebrities to promote eco-friendly products and initiatives.
2. Cause-driven Marketing - Aligning with a charitable cause can be an effective strategy for brands to engage consumers and drive sales.
3. Eco-conscious Beauty Products - The demand for beauty products that are environmentally friendly and sustainable is on the rise.
Industry Implications
1. Beauty and Personal Care - Beauty brands have an opportunity to develop eco-friendly products and collaborate with celebrities to drive sales and support environmental causes.
2. Celebrity Endorsements - Incorporating sustainable initiatives into celebrity endorsement campaigns can enhance brand image and increase consumer trust.
3. Sustainability and Environmental Conservation - Companies focusing on rainforest conservation and other environmental causes can collaborate with brands to raise funds and awareness through innovative campaigns.
2.6
Score
Popularity
Activity
Freshness
