The 'Kids Superhero Raincoats' Fight Rain and Crime
Harris Jay Rosenberg Alterman — April 19, 2012 — Life-Stages
The 'Kids Superhero Raincoats' by ThinkGeek let any kid instantly live their wildest dream. These coats come in either Batman or Superman, so kids have the option to be their favorite superhero.
The jacket is made of natural rubber and waterproof polyurethane and has a 100% cotton lining. What makes these raincoats really glorious is that they have a detachable cape, which makes for easy washing. For an extra touch of wonder, the superhero logos glow in the dark so any four year old can fight crime safely during the night.
With these jackets now available, kids will be begging for rainy days. As ThinkGeek says, "Evil doesn't wait for sunny days."
The jacket is made of natural rubber and waterproof polyurethane and has a 100% cotton lining. What makes these raincoats really glorious is that they have a detachable cape, which makes for easy washing. For an extra touch of wonder, the superhero logos glow in the dark so any four year old can fight crime safely during the night.
With these jackets now available, kids will be begging for rainy days. As ThinkGeek says, "Evil doesn't wait for sunny days."
Trend Themes
1. Superhero-inspired Apparel for Kids - Opportunity for creating more lines of clothing for children with superhero designs.
2. Functional Apparel for Children - Opportunity to create more functional clothes like raincoats with detachable parts.
3. Glow-in-the-dark Clothing - Opportunity for creating more apparel with glow-in-the-dark properties.
Industry Implications
1. Apparel and Clothing - Industry that can benefit from creating more superhero-themed clothes and functional apparel for kids.
2. Toy and Games - Industry that can benefit from collaborating more with apparel industries to create more innovative and unique products to complement each other.
3. Design and Innovation - Industry that can benefit from the trend of creating more aesthetic utility products for different industries to explore.
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