Whatswhat.me Launches a Kids-Only Social Network
Chalaine Mantha — January 19, 2011 — Life-Stages
References: whatswhat.me & multivu.prnewswire
Whatswhat.me has launched its kids-only social network, set to target the younger online population. The site is available for tweens ages 7-13 and promises to be safe and secure. It holds a "no-bullying allowed" policy that requires parental permission to join.
The tween social network by Whatswhat.me focuses on building skills and promoting appropriate online behavior. The 'MeKey' featured on the site is a unique tool that uses facial recognition technology, checking and matching the child's unique facial features each time they log on to ensure security.
The tween social network by Whatswhat.me focuses on building skills and promoting appropriate online behavior. The 'MeKey' featured on the site is a unique tool that uses facial recognition technology, checking and matching the child's unique facial features each time they log on to ensure security.
Trend Themes
1. Kids-only Social Networks - There is an opportunity to create more kids-only social networks with features that promote online safety and skill-building.
2. Facial Recognition Technology for Kids - There is an opportunity to develop more online platforms for kids that utilize facial recognition technology to improve security measures.
3. Online Platforms for Tweens - There is an opportunity to create more online platforms specifically designed for tweens that promote appropriate online behavior and skill-building.
Industry Implications
1. Social Networking - The social networking industry can explore the development of more kids-only social networks that prioritize online safety and skill-building.
2. Facial Recognition Technology - The facial recognition technology industry can explore the development of more platforms that use the technology for online security measures for kids.
3. Edtech - The EdTech industry can explore the creation of more online platforms for tweens that promote appropriate online behavior and skill-building.
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