Kids of Immigrants Joins Border Angels for a Special Hoodie
Amy Duong — February 25, 2019 — Social Good
References: kidsofimmigrants.us & highsnobiety
Kids of Immigrants works in collaboration with migrant charity organization Border Angels on a limited edition hoodie design. The duo draws in the help of 'Empress Of' to model the hoodie entitled 'Love Has No Borders.' Notably Kids of Immigrants was founded by Daniel Buezo and Waleh Dennis, who are both first-generation Americans with parents in Liberia and Honduras. The two spent some time doing volunteer work with Border Angels and from there, sparked inspiration to start work with the organization.
This resulted in the Love Has No Borders hoodie -- it is a light gray color adorned with a vintage-esque slogan at the front and the rear. The chest reads "KOI," the right arm reads "Spread Love," and the pocket showcases Border Angels' website. All profits gathered from the piece will go towards a Border Angels shelter wing located in Tijuana -- the limited edition piece is now available for purchase until February 28th online at Kids of Immigrants.
This resulted in the Love Has No Borders hoodie -- it is a light gray color adorned with a vintage-esque slogan at the front and the rear. The chest reads "KOI," the right arm reads "Spread Love," and the pocket showcases Border Angels' website. All profits gathered from the piece will go towards a Border Angels shelter wing located in Tijuana -- the limited edition piece is now available for purchase until February 28th online at Kids of Immigrants.
Trend Themes
1. Charitable Fashion - Fashion brands with a philanthropic component can leverage social consciousness to increase consumer loyalty and create meaningful impact.
2. Inclusive Messaging - Brands that emphasize inclusivity and diversity in their messaging can create a strong emotional connection with consumers and increase brand loyalty.
3. Limited Editions - Creating limited edition pieces can build hype and increase the perceived value of a product, driving sales in a short time frame.
Industry Implications
1. Fashion - Traditional fashion brands can explore incorporating philanthropic initiatives into their business models to differentiate themselves in a crowded market.
2. Nonprofit/charity - Organizations that partner with fashion brands or use fashion products to fundraise can tap into a new audience and amplify their message.
3. E-commerce - E-commerce retailers can leverage the trend of limited editions to create exclusive products and drive sales in a short timeframe.
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