KIDOZ Works with Brands to Ensure Safe and Smart Campaigns
Riley von Niessen — January 17, 2018 — Tech
KIDOZ is a kid's content platform that uses proprietary software that matches brand-fueled promotions to the audience that's most age and interest appropriate for it.
As today's kids are almost always looking at mobile screens, KIDZO helps brands to reach this audience in a safe and smart way, ensuring that only appropriate content is shown. In order to make sure all content meets KIDOZ's standards, the platform's editorial team vets all of it.
Currently, the platform boasts brands like PBS Kids, Sprout, Lenovo, Kurio, Acer, and Nickelodeon. In addition, it has over 50 million users: a number that continues to grow as more kids join to play the games they love, and more brands and publishers share their content on it.
As today's kids are almost always looking at mobile screens, KIDZO helps brands to reach this audience in a safe and smart way, ensuring that only appropriate content is shown. In order to make sure all content meets KIDOZ's standards, the platform's editorial team vets all of it.
Currently, the platform boasts brands like PBS Kids, Sprout, Lenovo, Kurio, Acer, and Nickelodeon. In addition, it has over 50 million users: a number that continues to grow as more kids join to play the games they love, and more brands and publishers share their content on it.
Trend Themes
1. Mobile Content Platforms - Disruptive innovation opportunity: Develop a mobile content platform that curates and matches brand promotions with the most appropriate audience.
2. Safe Advertising for Kids - Disruptive innovation opportunity: Create a platform that ensures all advertising content targeting kids meets strict safety and appropriateness standards.
3. Growing Mobile Gaming for Kids - Disruptive innovation opportunity: Build a mobile gaming platform specifically designed for kids, attracting more brands and publishers to share their content on it.
Industry Implications
1. Advertising Technology - Disruptive innovation opportunity: Develop advanced algorithms and software to curate and match brand promotions with the most targeted and appropriate audience for maximum impact.
2. Children's Entertainment - Disruptive innovation opportunity: Create new platforms that offer safe and engaging entertainment experiences for kids, attracting more brands and content creators to collaborate.
3. Mobile Gaming - Disruptive innovation opportunity: Design mobile gaming platforms specifically tailored for kids, with stringent safety measures and content curation, to attract a growing user base and more brand partnerships.
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