Kickstarter Helps Aspiring Da Vincis Meet Their Mini-Medicis
Marissa Brassfield — August 25, 2009 — Business
References: kickstarter & nytimes
Creatives don't always have the cash flow to bring their ideas to fruition; Kickstarter is an online marketplace that essentially lets aspiring Da Vincis find their mini-Medicis by way of microfinancing.
Just as donors help the efforts of museums and other public organizations, Kickstarter users patronize aspiring artists, musicians and inventors--even if all they have to spare are a few bucks for the cause.
Among the artists the New York Times profiles is Earl Scioneaux III, who used Kickstart to finance his first album:
Just as donors help the efforts of museums and other public organizations, Kickstarter users patronize aspiring artists, musicians and inventors--even if all they have to spare are a few bucks for the cause.
Among the artists the New York Times profiles is Earl Scioneaux III, who used Kickstart to finance his first album:
Mr. Scioneaux, who ultimately raised $4,100, offered a range of rewards to his supporters: for a $15 payment, patrons received an advance copy of the album; for $30, they got a personal music lesson as well. A payment of $50 or more got both of those, and a seat at Mr. Scioneauxs dinner table for a bowl of his homemade gumbo and a chance to listen to some of his studio recordings. I didnt expect people to be all over that one, he said, but it sold out almost immediately.
Trend Themes
1. Microfinancing Creative Projects - Online marketplaces that allow microfinancing of creative projects present disruptive innovation opportunities for financial technology companies.
2. Crowdfunding Rewards - Offering creative and unique rewards for crowdfunding supporters presents disruptive innovation opportunities for marketing and advertising agencies.
3. Aspiring Artist Patronage - Patronage of aspiring artists through crowdfunding presents disruptive innovation opportunities for art-based companies.
Industry Implications
1. Financial Technology - Financial technology companies can leverage online marketplaces that allow microfinancing of creative projects to offer new financial services.
2. Marketing and Advertising - Marketing and advertising agencies can help creators to develop unique rewards for crowdfunding supporters to increase funding success.
3. Art - Art-based companies can leverage crowdfunding to support aspiring artists and promote their work to a wider audience.
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