This Kia Superbowl Commercial is Unreal
Angela Rajic — January 30, 2014 — Marketing
References: youtube & superbowl-commercials.org
This 214 Kia Superbowl commercial takes inspiration from the sci-fi classic The Matrix. Actor Laurence Fishburne reprises his role as Morpheus from the famous trilogy in this parody of, and tribute to, the well-known red pill/blue pill scene.
In this Kia Superbowl commercial, a couple goes to retrieve their car from the concierge, only to find Fishburne's Morpheus in his place. The actor than asks them to pick a red key or a blue, the red key being the new Kia K900, touted as the ultimate luxury vehicle. The commercial ends with the couple driving away in the Kia as Fishburne sings Nessun Dorma so hard it causes street lights to explodes and other cars to blow away.
This Kia Superbowl commercial is a fun, memorable and exciting use of the celebrity cameo.
In this Kia Superbowl commercial, a couple goes to retrieve their car from the concierge, only to find Fishburne's Morpheus in his place. The actor than asks them to pick a red key or a blue, the red key being the new Kia K900, touted as the ultimate luxury vehicle. The commercial ends with the couple driving away in the Kia as Fishburne sings Nessun Dorma so hard it causes street lights to explodes and other cars to blow away.
This Kia Superbowl commercial is a fun, memorable and exciting use of the celebrity cameo.
Trend Themes
1. Celebrity Cameo Commercials - Integrating famous actors into commercials can create memorable and engaging advertising experiences.
2. Parody and Tributes - Using well-known movies or TV shows as inspiration for commercials can resonate with audiences and create a strong connection.
3. Disruptive Advertising Techniques - Incorporating explosive special effects and unexpected elements in commercials can capture viewers' attention and make the brand stand out.
Industry Implications
1. Automotive - Automobile companies can leverage celebrity cameos and innovative advertising techniques to promote their vehicles and create a buzz.
2. Entertainment - The entertainment industry can explore partnerships with brands to create unique commercials that pay homage to popular movies or TV shows.
3. Marketing and Advertising - The marketing and advertising industry can embrace disruptive techniques to help clients create engaging and standout campaigns that leave a lasting impact.
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