The Kia Novo Concept Hints At Kia's Future Designs
Rahul Kalvapalle — April 6, 2015 — Autos
References: kiapressoffice & gizmag
The Kia Novo is a boldly minimalistic auto design that the Korean automaker claims hints at its future designs. The Novo is named after the Latin notion of making something fresh and new. The design certainly lives up to this notion by shunning the traditional Kia styling characterized by a wide stance, bold design features and a low profile.
The minimalistic design on the Kia Novo is designed not to over-stimulate drivers, and rather provide something of a "sanctuary" for drivers, with plush leather and modern aluminum highlights and various high-tech features. The car's instruments are displayed on a futuristic three-dimensional holographic display in front of the driver. A 'blind control' touchpad besides the steering wheel allows drivers to control vehicular functions without having to look away from the road.
The vehicle speaks to Kia's awareness of the modern urban vehicle market, with drivers looking to move away from bombastic and bold designs to more minimalistic designs.
The minimalistic design on the Kia Novo is designed not to over-stimulate drivers, and rather provide something of a "sanctuary" for drivers, with plush leather and modern aluminum highlights and various high-tech features. The car's instruments are displayed on a futuristic three-dimensional holographic display in front of the driver. A 'blind control' touchpad besides the steering wheel allows drivers to control vehicular functions without having to look away from the road.
The vehicle speaks to Kia's awareness of the modern urban vehicle market, with drivers looking to move away from bombastic and bold designs to more minimalistic designs.
Trend Themes
1. Minimalistic Auto Design - Disruptive innovation opportunity: Develop sleek, minimalist car designs that prioritize driver comfort and create a calming environment.
2. High-tech Car Features - Disruptive innovation opportunity: Integrate advanced technology like holographic displays and touchpad controls to enhance the driving experience and improve safety.
3. Shift Towards Minimalistic Designs - Disruptive innovation opportunity: Cater to the modern urban vehicle market by offering car designs that move away from bold and bombastic aesthetics towards a more streamlined and understated approach.
Industry Implications
1. Automotive Design - Disruptive innovation opportunity: Embrace minimalistic design principles to create future car designs that appeal to the growing market demand for simplicity and elegance.
2. Automotive Technology - Disruptive innovation opportunity: Advance in-car technology by developing and implementing high-tech features like holographic displays and touchpad controls to improve user experience and differentiate from competitors.
3. Urban Vehicle Market - Disruptive innovation opportunity: Design vehicles that meet the needs of urban drivers by offering sleek, minimalist designs that prioritize comfort, efficiency, and ease of maneuverability in urban environments.
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