The New Kia Advertisement Warns Viewers About Distracted Driving
Sarah St.Jules — September 12, 2013 — Marketing
References: kia & adsoftheworld
This Kia advertisement has been made in order to raise awareness about the perils of distracted driving.
The largest offence for distracted driving is people on their cell phones, however, not far from that offence is people putting on their makeup while in their car. As people's lives get busier, many feel that they can save time and do their makeup en route to work. Unfortunately, that is incredibly dangerous and can hurt you, or someone in another vehicle.
This campaign is using a visual technique to raise awareness about this subject. Instead of posting scary photos of accidents, Kia has opted to take a more literal approach. The company uses a typical makeup product, like lipstick or mascara, and turns them into a deadly weapon like a bullet or dynamite.
This Kia advertisement has been designed to prevent distracted driving, and hopefully this technique has worked.
The largest offence for distracted driving is people on their cell phones, however, not far from that offence is people putting on their makeup while in their car. As people's lives get busier, many feel that they can save time and do their makeup en route to work. Unfortunately, that is incredibly dangerous and can hurt you, or someone in another vehicle.
This campaign is using a visual technique to raise awareness about this subject. Instead of posting scary photos of accidents, Kia has opted to take a more literal approach. The company uses a typical makeup product, like lipstick or mascara, and turns them into a deadly weapon like a bullet or dynamite.
This Kia advertisement has been designed to prevent distracted driving, and hopefully this technique has worked.
Trend Themes
1. Distracted Driving Awareness - Using visual techniques to raise awareness about the dangers of distracted driving.
2. Safe Driving Campaigns - Creating innovative advertisements to prevent accidents on the road.
3. Promoting Responsible Behavior - Encouraging drivers to avoid risky activities while on the road, such as applying makeup.
Industry Implications
1. Automotive - Opportunity for car manufacturers to incorporate safety features and promote safe driving in their advertisements.
2. Cosmetics - Opportunity for cosmetic companies to educate customers about safe makeup practices, especially while driving.
3. Advertising and Marketing - Opportunity for creative agencies to develop unique campaigns that raise awareness about distracted driving and promote responsible behavior.
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