The KFC Tray Typer Saves Smartphones From Greasy Fingers
Rahul Kalvapalle — May 22, 2015 — Art & Design
References: gutewerbung.net & gizmag
The KFC Tray Typer is a Bluetooth-equipped tray liner that KFC patrons can use to text and type while munching on their fried chicken, without having to worry about greasing up their precious smartphones. If you've ever been in a position where you're eating but need to text someone, you know it can be fairly traumatizing. This invention takes care of that problem.
Conceived by German advertising agencies Gute Werbung and Serviceplan, the KFC is essentially a tray liner made out durable paper with a 0.4 mm-thick keyboard, a rechargeable battery and Bluetooth. Patrons simply have to activate the tray, use a password to link it to their smartphone and text away.
The KFC Tray Typer was distributed for a week at new KFC branches in Germany, and led to a huge increase in geolocated social media discussions. This simple product blends brand marketing and straight-up user functionality in an innovative way. Here's hoping it becomes commonplace in KFCs as well as other purveyors of deliciously greasy fast food.
Conceived by German advertising agencies Gute Werbung and Serviceplan, the KFC is essentially a tray liner made out durable paper with a 0.4 mm-thick keyboard, a rechargeable battery and Bluetooth. Patrons simply have to activate the tray, use a password to link it to their smartphone and text away.
The KFC Tray Typer was distributed for a week at new KFC branches in Germany, and led to a huge increase in geolocated social media discussions. This simple product blends brand marketing and straight-up user functionality in an innovative way. Here's hoping it becomes commonplace in KFCs as well as other purveyors of deliciously greasy fast food.
Trend Themes
1. Bluetooth Tray Liners - The rise of Bluetooth tray liners presents opportunities for restaurants and fast-food chains to enhance the dining experience by combining food consumption with digital connectivity.
2. Multi-functional Food Service Products - The development of multi-functional food service products like the KFC Tray Typer opens doors for disruptive innovations that integrate brand marketing and user functionality in unique ways.
3. Grease-proof Smart Device Accessories - The demand for grease-proof smart device accessories such as the KFC Tray Typer encourages the creation of innovative solutions that protect smartphones from messy hands during mealtime.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage Bluetooth tray liners to differentiate themselves, enhance customer experience, and spark social media conversations.
2. Advertising & Marketing Agencies - Advertising and marketing agencies have an opportunity to create multi-functional food service products that combine brand promotion with practical user benefits.
3. Mobile Device Accessories - The market for mobile device accessories can capitalize on the demand for grease-proof and innovative solutions that offer smartphone protection during mealtime.
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