The KeyTool is Perfect for the Impromptu Handyman
Vittoria Natarelli — August 18, 2010 — Art & Design
The KeyTool is a pocket-sized multi-tool that can be everything from a bottle opener and wire cutter to tweezers and nail file. Sure, we have seen plenty of those but this bad-boy fits over your key, thereby disguising your key and presenting you with endless opportunities for fixing/opening/cutting things.
Made out of stainless steel for strength and durability the KeyTool has everything you will need in a key cover.
Implications - Today's society is constantly stressed and overworked, as a result, one of the most effective ways a brand can embed itself in the daily life of consumers is by investing in products that serve more than one purpose. By matching a product that can multitask with the common human desire to multitask, the company shows that it is on the same wavelength as consumers, creating an enticing connection.
Made out of stainless steel for strength and durability the KeyTool has everything you will need in a key cover.
Implications - Today's society is constantly stressed and overworked, as a result, one of the most effective ways a brand can embed itself in the daily life of consumers is by investing in products that serve more than one purpose. By matching a product that can multitask with the common human desire to multitask, the company shows that it is on the same wavelength as consumers, creating an enticing connection.
Trend Themes
1. Multifunctional Products - Brands can capitalize on the consumer desire for multitasking by creating products that serve multiple purposes.
2. Key Accessories - The market for key accessories that offer additional functionalities presents an opportunity for brands to cater to the needs of consumers who are constantly on-the-go.
3. Disguised Everyday Tools - There is potential for disruptive innovation in developing everyday tools that can be discreetly disguised as common items like keys.
Industry Implications
1. Consumer Goods - The consumer goods industry can tap into the demand for multifunctional products, such as key accessories.
2. Hardware Tools - The hardware tools industry can explore the development of innovative disguised tools that offer convenience and versatility.
3. E-commerce - E-commerce platforms can feature and promote multifunctional key accessories, targeting consumers who prioritize convenience and practicality.
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