The Kevin Lyons Chuck Taylor Sneaker Collection is Chic
Katie Pagnotta — December 1, 2012 — Fashion
References: colette.fr & highsnobiety
Renowned shoe brand Converse has announced its newest collaborative effort, the Kevin Lyons Chuck Taylor All Star sneaker line.
The exclusive kicks were designed for French concept store Colette and feature the stores name embellished all over them. Kevin Lyons is a designer and artist who has worked with a plethora of different companies over the span of his career. Thus, the collaboration with Converse is not shocking. Lyons created a simple blue and white graphic print for the Colette collection. The snazzy sneakers feature Kevin's classic monster body part and character drawings on white canvas. Fun details include the tongue of the sneaker that is doodled to appear like a giant monster.
The Kevin Lyons Chuck Taylor All Star kicks are rad and a perfect fit for Colette.
The exclusive kicks were designed for French concept store Colette and feature the stores name embellished all over them. Kevin Lyons is a designer and artist who has worked with a plethora of different companies over the span of his career. Thus, the collaboration with Converse is not shocking. Lyons created a simple blue and white graphic print for the Colette collection. The snazzy sneakers feature Kevin's classic monster body part and character drawings on white canvas. Fun details include the tongue of the sneaker that is doodled to appear like a giant monster.
The Kevin Lyons Chuck Taylor All Star kicks are rad and a perfect fit for Colette.
Trend Themes
1. Collaborative Branding - Businesses can collaborate with designers/artists to create unique branding that sets them apart.
2. Limited Edition Collections - Brands can create interest in their products by developing unique and exclusive limited edition collections.
3. Artist/brand Partnerships - By forming partnerships with well-known designers/artists, brands can attract new customers and generate buzz around their products.
Industry Implications
1. Fashion - The fashion industry can leverage collaborations with artists/designers to create unique and exclusive products that appeal to customers.
2. Retail - Retailers can attract consumers with limited edition product releases and exclusive collections in collaboration with brands or artists.
3. Marketing/advertising - Marketing and advertising industries can highlight artist and brand collaborations as a way to create engaging campaigns that resonate with consumers.
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