The 'Kettlecross' Helps Athletes Maintain Proper Form
Michael Hemsworth — August 9, 2021 — Lifestyle
References: kickstarter & yankodesign
The humble kettlebell hasn't changed much in shape or style single it originated several hundred years ago, so the 'Kettlecross' kettlebell is intended to change this with a decidedly more comfortable aesthetic. The workout weight maintains the look and feel of a traditional kettlebell, but looks as though it has been cut in half to divide the weight between either side of the athlete's hand. This will enable a more comfortable, ergonomic experience when using the kettlebell with a range of different exercises which could also help to stave off the occurrence of strains.
The 'Kettlecross' kettlebell has been given a modern design overhaul, but is still suited for being used across a range of different exercises for athletes to perform.
The 'Kettlecross' kettlebell has been given a modern design overhaul, but is still suited for being used across a range of different exercises for athletes to perform.
Trend Themes
1. Ergonomic Fitness Equipment - The trend towards ergonomic fitness solutions presents an opportunity for further innovation with other workout gear.
2. Improved Exercise Form - There is a growing trend towards workout equipment that helps users maintain proper form, and this presents an opportunity to create new devices with this function.
3. Comfortable Workout Gear - The demand for comfortable workout gear provides an opportunity to create new products with ergonomic design.
Industry Implications
1. Fitness Industry - There's an opportunity for disruptive innovation in the fitness industry, particularly in the development of new workout gear.
2. Sports Equipment Industry - The sports equipment industry should consider ergonomic design in order to make their products more comfortable for users and therefore more appealing.
3. Athletic Training Industry - Athletic trainers and coaches can benefit from incorporating ergonomically designed fitness equipment in their training regime.
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