Pringles Set Up a 50-Foot Condiment Slide to Launch a New Flavor
Mary Van Puymbroeck — June 7, 2017 — Marketing
In honor of National Ketchup Day, Pringles set up a ketchup slip-and-slide to celebrate and launch its newest flavor.
As a popular Canadian snack food, it was surprising that Pringles didn't release a ketchup-flavored chip sooner, but in true ketchup-bottle-fashion, we got more than we bargained for when it did arrive. To honor the special day, Pringles set up a ketchup slip-and-slide where daring guests had to suit up in a yellow protective suit and throw themselves down a ketchup-filled slippery slide. Those who participated in the slide got their name entered in a draw for $1,000 and had the opportunity to participate in breaking the world record for most Canadians to slide down a ketchup slip-and-slide.
This kind of interactive marketing is a great way to get urban Millennials involved with brand content and simultaneously build brand recognition.
As a popular Canadian snack food, it was surprising that Pringles didn't release a ketchup-flavored chip sooner, but in true ketchup-bottle-fashion, we got more than we bargained for when it did arrive. To honor the special day, Pringles set up a ketchup slip-and-slide where daring guests had to suit up in a yellow protective suit and throw themselves down a ketchup-filled slippery slide. Those who participated in the slide got their name entered in a draw for $1,000 and had the opportunity to participate in breaking the world record for most Canadians to slide down a ketchup slip-and-slide.
This kind of interactive marketing is a great way to get urban Millennials involved with brand content and simultaneously build brand recognition.
Trend Themes
1. Interactive Marketing - Implementing interactive marketing strategies can engage urban Millennials and build brand recognition.
2. Experiential Events - Hosting unique and adventurous events like slip-and-slides can create memorable experiences for consumers.
3. Limited Edition Product Launches - Launching a new product in a creative and fun way, such as using a slip-and-slide, can generate excitement and drive sales.
Industry Implications
1. Snack Food - Snack food brands can leverage interactive marketing techniques to connect with younger consumers and enhance brand loyalty.
2. Outdoor Recreation - By creating adventurous and interactive events like slip-and-slides, the outdoor recreation industry can attract new customers and boost engagement.
3. Consumer Goods - Utilizing experiential events and creative product launches can help consumer goods companies stand out in a competitive market and increase brand visibility.
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