The Kerala Tourism Ads Provide an Authentic Look Into India
Leslie Chen — February 21, 2012 — Marketing
References: stark.in & adsoftheworld
The best way to capture the authenticity of an area is to focus on traditions, and these Kerala Tourism ads do exactly that.
The campaign was created by advertising agency Stark Communications in Kerala, India and features images of lush greenery and tropical trees. The Kerala Tourism ads focus on Ayurveda, which is a traditional Indian form of medicine. Audiences will be instantly drawn in by their fascination and curiosity of this native practice, making the ads both effective and authentic.
If you’ve been looking for a place to visit in the future, the Kerala Tourism ads may just catch your attention by providing a brief introduction to the rich and unique history of the city.
The campaign was created by advertising agency Stark Communications in Kerala, India and features images of lush greenery and tropical trees. The Kerala Tourism ads focus on Ayurveda, which is a traditional Indian form of medicine. Audiences will be instantly drawn in by their fascination and curiosity of this native practice, making the ads both effective and authentic.
If you’ve been looking for a place to visit in the future, the Kerala Tourism ads may just catch your attention by providing a brief introduction to the rich and unique history of the city.
Trend Themes
1. Authentic Tourism - Opportunity for businesses to create tourism campaigns that focus on the authenticity and traditions of a location.
2. Traditional Medicine - Disruptive innovation opportunity to explore and promote traditional forms of medicine as a unique aspect of a destination.
3. Cultural Curiosity - Potential for businesses to create advertising campaigns that pique audience curiosity about different cultural practices and traditions.
Industry Implications
1. Tourism - Opportunity for the tourism industry to create unique and culturally immersive experiences for travelers.
2. Health and Wellness - Disruptive innovation opportunity for businesses to integrate traditional healing practices into the health and wellness industry.
3. Advertising and Marketing - Potential for advertising and marketing agencies to create campaigns that highlight the cultural authenticity of a destination.
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