KENZO Hats Mix Hip-Hop Style with Daring Patterns
Trenton Millar — August 17, 2012 — Fashion
This selection of KENZO hats is the bold result of a collaboration with New Era. KENZO is a Paris-based brand that recently collaborated with VANS. The result of that project was so good that the brand decided to try again with New Era, the company responsible for the ever-popular 59FIFTY hat model.
The line consists of four different hats that come in two patterns: a vertical stripe pattern and a broken glass-looking pattern. Each of these patterns comes in two different color selections, and all of the hats feature the KENZO logo embroidered across the front of the cap.
Humberto Leon and Carol Lim headed up the design of this collection of caps. Big, bold text and big, bold prints make these hats statement pieces, and all of the pieces are available online.
The line consists of four different hats that come in two patterns: a vertical stripe pattern and a broken glass-looking pattern. Each of these patterns comes in two different color selections, and all of the hats feature the KENZO logo embroidered across the front of the cap.
Humberto Leon and Carol Lim headed up the design of this collection of caps. Big, bold text and big, bold prints make these hats statement pieces, and all of the pieces are available online.
Trend Themes
1. Bold Print Accessories - Bold and statement-making prints are disrupting the accessories industry, creating opportunities for brands to collaborate and create eye-catching products.
2. Collaborative Streetwear - Collaborations between fashion brands, like KENZO and New Era, are disrupting the streetwear industry by combining different aesthetics and creating unique and in-demand products.
3. Logo Embroidery - Logo embroidery is a growing trend in streetwear, offering brands the opportunity to showcase their branding prominently and create a distinctive look.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can capitalize on the trend of bold print accessories by offering unique and eye-catching products to consumers.
2. Streetwear - The streetwear industry has the opportunity to thrive through collaborative efforts between brands, creating exciting and sought-after products.
3. Embroidery Services - The embroidery services industry can tap into the trend of logo embroidery in streetwear by offering high-quality embroidery services to fashion brands.
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