Kenilworth Clinic Helps 'When It is You Against Yourself'
Meghan Young — October 21, 2011 — Marketing
References: kenilworthclinic.co.za & ibelieveinadv
Some of the worst injuries are those inflicted by your own self, and since it is impossible to escape from that cause of harm, one of the only ways to find relief is through organizations like the Kenilworth Clinic. As their latest ad campaign reads, "You don't have to be the victim of your addiction. Let's end the struggle and help you start the healing."
Conceived and executed by Cape Town-based ad agencies TBWA, Hunt and Lascaris, the Kenilworth Clinic ad campaign shows two bodies ravaged by self-inflicted injuries. These startling images are all that is needed to drive the message home that a person doesn't have to be alone while suffering from addiction. Although the Kenilworth Clinic ad campaign is hard to look at, it is this shock value that will hopefully help someone.
Conceived and executed by Cape Town-based ad agencies TBWA, Hunt and Lascaris, the Kenilworth Clinic ad campaign shows two bodies ravaged by self-inflicted injuries. These startling images are all that is needed to drive the message home that a person doesn't have to be alone while suffering from addiction. Although the Kenilworth Clinic ad campaign is hard to look at, it is this shock value that will hopefully help someone.
Trend Themes
1. Self-inflicted Injury Awareness - A trend in campaigning that focuses on raising awareness about self-inflicted injuries and providing support.
2. Addiction Healing Assistance - A trend in the healthcare industry that aims to provide resources and support to individuals struggling with addiction.
3. Impactful Shock Value Advertising - A trend in advertising that utilizes shocking images or messages to provoke a strong emotional response and captivate audience attention.
Industry Implications
1. Healthcare - Opportunity for healthcare providers to develop specialized programs and services to assist individuals in overcoming self-inflicted injuries and addiction.
2. Mental Health Support - Opportunity for mental health organizations to enhance their support services and provide a safe space for individuals dealing with addiction and self-inflicted injuries.
3. Advertising and Marketing - Opportunity for advertising agencies to create impactful campaigns that raise awareness, destigmatize addiction, and promote healing.
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