'Darkroom' by Ken Pivak is an Elixir of Emotion and Sophistication
Amanda Chang — October 16, 2010 — Lifestyle
References: behance.net & photographyserved
The works of Ken Pivak entitled 'Darkroom' is an elixir of emotion and sophistication. Literally created in a traditional darkroom, the photos portray a variety of tones, shades and lighting through different filters that include sepia and bergs.
Also using a variety of mixes and solutions, Ken Pivak and his talent for photography and photo manipulation are undeniable. The 'Darkroom' collection of images is a series one can truly appreciate and linger upon.
Implications - Consumers are becoming increasingly responsive to the use of traditional photography in times of the digital age overload. Businesses can appeal to customers on an emotional level and form a connection with their clientele with the use of simple, yet emotionally charged photography and imagery in advertising and branding.
Also using a variety of mixes and solutions, Ken Pivak and his talent for photography and photo manipulation are undeniable. The 'Darkroom' collection of images is a series one can truly appreciate and linger upon.
Implications - Consumers are becoming increasingly responsive to the use of traditional photography in times of the digital age overload. Businesses can appeal to customers on an emotional level and form a connection with their clientele with the use of simple, yet emotionally charged photography and imagery in advertising and branding.
Trend Themes
1. Emotionally Charged Photography - Businesses can form a connection with customers by using emotionally charged photography in advertising and branding.
2. Traditional Photography Revival - Consumers are responding positively to the use of traditional photography in the digital age.
3. Photo Manipulation Techniques - The use of photo manipulation techniques can create sophisticated and visually stunning imagery.
Industry Implications
1. Advertising - The advertising industry can incorporate emotionally charged photography to create impactful campaigns.
2. Branding - Brands can enhance their image by using traditional photography techniques in their branding materials.
3. Photography Services - Photography service providers can offer photo manipulation expertise to create unique and visually appealing images for clients.
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