Kellogg's Socks Aim to Fight 'Blursday'
Ellen Smith — September 22, 2020 — Fashion
References: kelloggsfamilyrewards & hypebae
With many consumers now working from home for the foreseeable future, it can start to feel like the days are blending into one, but Kellogg's socks have arrived to amend this issue. In partnership with Twitter, the two brands came together to create the term 'Blursday' -- a concept which describes not knowing which day it is.
In light of this, Kellogg's launched its 'Blursday Go-Away' kit, which includes Monday through Sunday printed on the seven socks. To make things more interesting, the cereal brand leveraged Twitter's insights to learn about what flavors consumers are discussing on certain days of the week As a result, each sock has a distinct flavor theme, ranging from 'Chocolatey Delight' Monday to 'Blueberry with Lemon Clusters' Thursday.
Image Credit: Kellogg's
In light of this, Kellogg's launched its 'Blursday Go-Away' kit, which includes Monday through Sunday printed on the seven socks. To make things more interesting, the cereal brand leveraged Twitter's insights to learn about what flavors consumers are discussing on certain days of the week As a result, each sock has a distinct flavor theme, ranging from 'Chocolatey Delight' Monday to 'Blueberry with Lemon Clusters' Thursday.
Image Credit: Kellogg's
Trend Themes
1. Work-from-home Comfort - The rise of working from home presents opportunities for businesses to create comfortable and unique products for consumers' new needs.
2. Personalized Product Offerings - Leveraging data and insights can enable companies to create personalized and customized products that resonate with consumers on a deeper level.
3. Blurring the Boundaries of Traditional Marketing - Collaborating with social media platforms can help brands to create and promote unique marketing campaigns that capture the attention of their target audience.
Industry Implications
1. Fashion and Apparel - Companies in the fashion and apparel industry can capitalize on the rise of work-from-home culture by creating products that are comfortable and functional for work and leisure.
2. Food and Beverage - Food and beverage companies can use data and insights to personalize their product offerings, making them more appealing and relevant to consumers.
3. Marketing and Advertising - Collaborative marketing efforts between brands and social media platforms offer new opportunities for marketing and advertising agencies to help companies create unique campaigns that capture consumer attention.
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