TOMS Joined with the Keith Haring Foundation for a Series of Graffiti Shoes
Riley von Niessen — June 9, 2016 — Fashion
Charitable shoe company TOMS collaborated with the non-profit Keith Haring Foundation to design a collection of shoes dedicated to the artist and the social causes which he stood for.
The shoes are available in both men's and women's styles, with the classic TOMS model shown covered in the New York artist's bright graffiti and other versions sporting a more neutral look. The majority of shoes within the collection consist of a grey, black and red colorway, with Keith Haring's iconic imagery complementing the designs without overpowering them.
The collaboration between TOMS and the Keith Haring Foundation allows fans of the artist to express their love of his work while supporting the foundation's activist efforts. Sunglasses that sport the artist's work are also available for purchase, with the black glasses accented elegantly by the designs.
The shoes are available in both men's and women's styles, with the classic TOMS model shown covered in the New York artist's bright graffiti and other versions sporting a more neutral look. The majority of shoes within the collection consist of a grey, black and red colorway, with Keith Haring's iconic imagery complementing the designs without overpowering them.
The collaboration between TOMS and the Keith Haring Foundation allows fans of the artist to express their love of his work while supporting the foundation's activist efforts. Sunglasses that sport the artist's work are also available for purchase, with the black glasses accented elegantly by the designs.
Trend Themes
1. Artistic Collaborations - More charitable and fashion brands should consider working with nonprofit artistic foundations to create new and exciting collections while supporting activism.
2. Iconic Imagery in Fashion - Incorporating iconic imagery from famous artists and designers into fashion items such as shoes can lead to unique and eye-catching products.
3. Charitable Products - The success of TOMS' charities associated shoes and sunglasses demonstrates the potential for more products with charity or activist group tie-ins to be commercially successful.
Industry Implications
1. Fashion - Collaborations between non-profits with an artistic focus and fashion brands could lead to a fresh market of successful and charitable collaborations.
2. Nonprofit - Nonprofits dedicated to promoting and preserving the work of artists and activists have a developing opportunity to collaborate with fashion and charitable brands.
3. Eyewear - There may be a potential to develop limited edition eyewear with collaborations between famous artists and fashion brands.
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