Keith Haring and Converse Join Forces on an Expansive Pack
Amy Duong — May 11, 2021 — Art & Design
References: hypebeast
Keith Haring and Converse work in collaboration once again as the duo launch an expansive capsule of footwear designs. The artful range of goods is visually aligned with the artist's work, spotlighting signature silhouettes. This includes the Chuck 70s, the Pro Leather, the Run Star Hike, and the Chuck Taylor All Star sneaker models.
Haring's iconic doodle artwork makes its way across the uppers of the shoes. His classic style is a sense of self-expression, detailing a white base foundation. This is applied as a means to represent oppressed communities, commanding attention and standing together with free spirits. Customers also have the opportunity to create their own shoes with the 'Converse by You' program. It takes the Chuck 70 and allows customers to choose from four main designs across the whole shoe.
Image Credit: Converse
Haring's iconic doodle artwork makes its way across the uppers of the shoes. His classic style is a sense of self-expression, detailing a white base foundation. This is applied as a means to represent oppressed communities, commanding attention and standing together with free spirits. Customers also have the opportunity to create their own shoes with the 'Converse by You' program. It takes the Chuck 70 and allows customers to choose from four main designs across the whole shoe.
Image Credit: Converse
Trend Themes
1. Artistic Collaborations - There is a growing trend of artistic collaborations to create limited edition products that appeal to niche audiences, presenting opportunities for disruptive innovation in the art and fashion industries.
2. Customization - The rise of customization options, such as the 'Converse by You' program, presents an opportunity for brands to tap into the growing demand for personalized products, which can be applied in the fashion and footwear industries.
3. Iconic Design Repurposing - The trend of reusing and repurposing iconic artwork and designs, like Keith Haring's artwork on Converse's footwear, presents opportunities for disruptive innovation in the fashion and art industries.
Industry Implications
1. Fashion - The fashion industry can utilize artistic collaborations and iconic design repurposing to create unique and limited edition products that appeal to niche audiences.
2. Footwear - The footwear industry can explore customization options to cater to the growing demand for personalized products that align with consumers' preferences and tastes.
3. Art - Artists and art-related industries can leverage collaborations with other industries to showcase their work to wider audiences and create new revenue streams.
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