Keebler Gingerbread Fudge Strips Have a Freshly Baked Flavor
Michael Hemsworth — November 8, 2021 — Marketing
The Keebler Gingerbread Fudge Strips are a new seasonal cookie being offered by the brand to provide consumers with an easy way to enjoy the flavor of a familiar festive recipe. The cookies are crafted with freshly baked gingerbread that has been covered with stripes of vanilla fudge to help give them an additional touch of sweetness. The cookies will allow for consumers to enjoy the flavor of gingerbread all season long instead of needing to batch a fresh batch when the mood strikes.
Senior Brand Manager, Seasonal Cookies at Ferrero Kristin Flood commented on the new Keebler Gingerbread Fudge Strips saying, "The smell and taste of gingerbread instantly evokes memories of the holiday season, and our new Keebler Gingerbread Fudge Stripes cookies expand the Keebler portfolio with a delicious flavour option for small gatherings, baking or simply enjoying on their own."
Senior Brand Manager, Seasonal Cookies at Ferrero Kristin Flood commented on the new Keebler Gingerbread Fudge Strips saying, "The smell and taste of gingerbread instantly evokes memories of the holiday season, and our new Keebler Gingerbread Fudge Stripes cookies expand the Keebler portfolio with a delicious flavour option for small gatherings, baking or simply enjoying on their own."
Trend Themes
1. Seasonal Snack Innovation - Opportunity to develop more seasonal snacks that will guarantee seasonal feelings throughout the year
2. Fusion of Flavors Trend - Opportunity to make new products with a combination of familiar flavors to create new sweet tastes
3. Minimalist Food Packaging Innovation - Invent new eco-friendly packaging ideas to make it easier for customers to enjoy the product while minimizing waste
Industry Implications
1. Confectionery Industry - Invest in making more seasonal snacks like Keebler Gingerbread Fudge Strips
2. Bakery Industry - Develop new products by creating new flavor combinations from already familiar ingredients
3. Eco-friendly Packaging Industry - Create new eco-friendly packaging ideas that will make the consumption of similar foods like Keebler Ginderbread Fudge Strips less wasteful
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