The Keds for Madewell Collection is Vibrantly Colorful
Meghan Young — February 26, 2012 — Fashion
References: madewell & refinery29
The Keds for Madewell collection is vibrantly colorful and boldly patterned. Made with the modern bohemian in mind, it is comprised of three different sneaker designs, each of which look like they were snatched from a rainbow. They include a polka-dot print, striped mix and a classic blanket stripe pattern. Cute and comfortable, the limited edition shoe line appeals to the fun-loving, feminine side that almost every woman has.
Available now at both the Madewell and Keds online shops, the Keds for Madewell collection is as affordable as it is fashionable. They take on the Keds' classic Champion shape, which complements many different daytime outfits. The Keds for Madewell collection is perfect for spring and summer.
Available now at both the Madewell and Keds online shops, the Keds for Madewell collection is as affordable as it is fashionable. They take on the Keds' classic Champion shape, which complements many different daytime outfits. The Keds for Madewell collection is perfect for spring and summer.
Trend Themes
1. Vibrantly Colorful Sneakers - Disruptive innovation opportunity: Develop a line of customizable sneakers that allow customers to design their own vibrant patterns.
2. Boldly Patterned Sneakers - Disruptive innovation opportunity: Introduce a subscription service for trendy sneaker designs, delivering a new patterned pair to customers regularly.
3. Limited Edition Shoe Lines - Disruptive innovation opportunity: Collaborate with popular fashion brands to create limited edition sneaker collections that combine fashion and comfort.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement augmented reality technology in fashion retail stores to allow customers to virtually try on and customize sneakers.
2. Footwear Manufacturing - Disruptive innovation opportunity: Utilize 3D printing technology to produce customizable, patterned sneakers with faster production times and reduced costs.
3. E-commerce - Disruptive innovation opportunity: Develop an online platform that connects sneaker enthusiasts with independent designers, creating a marketplace for unique and exclusive patterned sneakers.
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