The Kayak: Flare Gun Commercial is Full of Sparkling Hilarity
Senduran Bhakthakumaran — February 23, 2012 — World
References: creativity-online & ibelieveinadv
The Kayak: Flare Gun commercial takes an explosive approach to advertising the travel company’s campaign. This video is slightly psychotic but still extremely funny and entertaining. The couple in this video is shown in a dull room on what is just another dull night and the husband turns around exclaiming that their next travel vacation has been planned. The disbelieving wife exclaims that there is no chance the trip will be affordable and the husband then tells her how the trip is cheap and was so easy to find using Kayak.
In an extremely extravagant response, the wife takes out a flare gun and blows a few holes in the ceiling. Entertaining and endearing, this video effectively delivers its message.
In an extremely extravagant response, the wife takes out a flare gun and blows a few holes in the ceiling. Entertaining and endearing, this video effectively delivers its message.
Trend Themes
1. Humorous Travel Ads - Creating humorous travel ads that catch the attention of viewers is a disruptive innovation opportunity.
2. Viral Video Advertising - Using viral video advertising as a means to resonating with potential customers is a disruptive innovation opportunity.
3. Interactive Commercials - Interactive commercials that engage customers and allow viewers to participate is a disruptive innovation opportunity.
Industry Implications
1. Travel and Tourism - The Travel and Tourism industry can make use of humorous ads to make their campaigns more memorable.
2. Advertising and Marketing - The Advertising and Marketing industry can adopt more non-conventional and humorous ways to attract customers.
3. Digital Media - The digital media industry can create innovative and interactive video content for advertising purposes.
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