The Kay Van Vree 'Flatten' Video Makes Playing with Food Fun
Romina S. Cortellucci — June 4, 2012 — Lifestyle
References: thecuriousbrain
The Kay van Vree 'Flatten' film squashes the competition. Inspired to see what would happen to the form of food when they were squashed down, the visuals of this experiment film were created by Hugo de Kok and Kay van Vree. Going against the notion not to play with your food, this video flattens eggs, sushi and desserts only to create beautiful results.
Hugo de Kok and Kay van Vree created explosive patterns using the flattened food. The compressed food ruptures across the white board leaving a trail of colors. The visuals are then accompanied by the music of Ivo van Dijk and Sophie Ansems, which creates a playfully robotic sequence of the crushing and reassembling of the food. The eggs may be a predictable choice but still look very neat, while chocolate-covered desserts cracks into multiple pieces having the best compression.
Hugo de Kok and Kay van Vree created explosive patterns using the flattened food. The compressed food ruptures across the white board leaving a trail of colors. The visuals are then accompanied by the music of Ivo van Dijk and Sophie Ansems, which creates a playfully robotic sequence of the crushing and reassembling of the food. The eggs may be a predictable choice but still look very neat, while chocolate-covered desserts cracks into multiple pieces having the best compression.
Trend Themes
1. Food Compression Art - There is an opportunity to create unique and visually appealing art forms by compressing and manipulating food.
2. Visual Food Experimentation - Exploring the visual effects of squashing and flattening different kinds of food can lead to innovative and captivating experiences.
3. Food and Music Fusion - Combining the sounds of crushing food with music can create an immersive and playful sensory experience.
Industry Implications
1. Art and Design - The art and design industry can incorporate the concept of food compression to create unique artworks and installations.
2. Food and Beverage - The food and beverage industry can leverage the visual experimentation of compressing food to enhance product presentations and packaging designs.
3. Entertainment and Events - The entertainment and events industry can incorporate food compression techniques into live performances and interactive experiences, combining visuals and music for a memorable show.
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