The Kaws Milo Toy is a Collaboration Between Two Designer Giants
Matt Ho — February 22, 2011 — Life-Stages
The Kaws Milo Toy is the latest collaboration between Kaws and A Bathing Ape. The figure features the popular Bape character Milo with Kaws' trademark features of "x" eyes and unusually shaped ears. One half of this designer plaything shows off the anatomy of the strange creature in a similar fashion to Jason Freeny's anatomical cartoon sculptures.
The Kaws Milo Toy is part of Kaws' Spring 2011 collection.
The Kaws Milo Toy is part of Kaws' Spring 2011 collection.
Trend Themes
1. Anatomical Toys - The trend for anatomically correct toys for children and adults alike could be exploited by toy manufacturers to create educational products or appeal to those who enjoy macabre humor.
2. Designer Collaborations - Collaborations between high-profile designers and brands have been growing in popularity, presenting opportunities for designers and retailers to tap into a wider audience.
3. Pop Culture Collectibles - Collectibles featuring popular characters and motifs from mainstream pop culture have been gaining popularity, providing a lucrative market for manufacturers and retailers.
Industry Implications
1. Toy Manufacturing - The trend for anatomical toys could spur new product lines or collaborations that cater to the growing market identifying or seeking educational toys or amusing collectibles.
2. Designer Fashion - Designer collaborations could be an innovative way for fashion brands to reach a wider audience or introduce new lines of products.
3. Collectibles Retail - Pop culture collectibles have been a growing category for retailers and could present opportunities for niche retailers to appeal to a broad range of customers.
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