Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

Hunger for Gossip Sites

Clean the Sky - Positive Eco Trends & Breakthroughs

Truemors Sold to NowPublic

— July 11, 2008 — Pop Culture
Successful venture capitalist Guy Kawasaki launched Truemors, a site that explores media rumors, about a year ago for $12,107.09, and it's now been bought by NowPublic, the world's largest user-generated news site, who hired Kawasaki to continue on the board.

Kawasaki's business model was like many others: throw it up against a wall and see if it sticks. Venture Beat commented at the launch that it was a site smothered in spam. Eventually the site was cleaned up and traffic grew from zero to 50,000 people a month. There was no public announcement of Kawasaki selling the site, and no price was given, but NowPublic is the new owner and Kawasaki still plays a key role.

Trend Themes
1. User-generated News - Disruptive innovation opportunity: Create a platform that allows users to generate and share news content, attracting a large audience and potential revenue through advertising or subscriptions.
2. Media Rumor Exploration - Disruptive innovation opportunity: Develop a website or app that focuses on exploring and discussing media rumors, providing a platform for users to engage with rumor-related content and generate discussions.
3. Site Cleanup and Optimization - Disruptive innovation opportunity: Build a service or tool that helps website owners detect and remove spam, improving user experience and driving traffic growth.
Industry Implications
1. Digital Media - Disruptive innovation opportunity: Introduce new digital media platforms or tools that cater to the growing demand for user-generated content and rumor exploration.
2. Online News - Disruptive innovation opportunity: Reinvent the online news industry by creating innovative news platforms that prioritize user-generated content and foster engagement through rumor exploration.
3. Website Optimization - Disruptive innovation opportunity: Provide website optimization services or tools that help website owners enhance their platforms, improve user experience, and drive traffic growth.
1.7
Score
Popularity
Activity
Freshness