The Kate Moss x Longchamp Collaboration Mimics the Model’s Style
Erin Fox — May 5, 2015 — Pop Culture
References: uk.longchamp & bazaar.ru
With the new Kate Moss x Longchamp collaboration, the supermodel brings back the over-the-shoulder clutch as Fendi makes the return of its beloved baguette bag. The supermodel and clothing designer understands the clothing market and all it has to offer. In the new collection with the French fashion house, Moss has created two 'going out' pieces and four day-time pieces. The bags embody the essence of 1960 style with the giraffe print, python print and rock-n-roll influenced suede.
Moss also created a silver clutch that when shimmered, appears to have shark scales. This innovative way to target a new wave of animal print brings in a new audience to Longchamp. The Kate Moss x Longchamp collection revives classic silhouettes in a new and creative way.
Moss also created a silver clutch that when shimmered, appears to have shark scales. This innovative way to target a new wave of animal print brings in a new audience to Longchamp. The Kate Moss x Longchamp collection revives classic silhouettes in a new and creative way.
Trend Themes
1. Over-the-shoulder Clutch - There is an opportunity for disruptive innovation in creating innovative and customizable over-the-shoulder clutch bags.
2. Giraffe and Python Prints - Disruptive innovation opportunities lie in exploring unique and eco-friendly materials to create fashionable accessories with giraffe and python prints.
3. Shimmering Animal Print - Disruptive innovation can be found in developing new materials and techniques to create eye-catching accessories with shimmering animal prints.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can explore disruptive innovation in designing and manufacturing over-the-shoulder clutch bags with unique prints and shimmering effects.
2. Textile and Print Design - There is an opportunity for disruptive innovation in the textile and print design industry to create eco-friendly and sustainable materials that mimic the patterns of giraffe and python prints.
3. Fashion Retail - Fashion retailers can embrace disruptive innovation by incorporating shimmering animal prints into their product offerings to attract a new audience.
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