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Candid Street Youth Captures

Clean the Sky - Positive Eco Trends & Breakthroughs

Kate Cox Captures Allen Taylor and Ben Horsfield for VMan

— July 29, 2014 — Fashion
Allen Taylor and Ben Horsfield star in this candid street youth editorial by photographer Kate Cox. Channeling fashion-forward city kids, the guys pose on street corners and in alleyways while donning a wardrobe of edgy, designer pieces.

Styling for the VMan "Sporting Goods" exclusive is courtesy of Desi Lazarova who dresses Allen and Ben in a range of oversized statement tees, fitted athletic suits and bomber jacket garments that embody today's edgy altheticwear aesthetic.

The guys pull off vivid pieces from a number of labels that include James Long, Adidas and Christopher Shannon among other names. Edgy publication VMan is known for setting a vanguard tone when it comes to fashion and their latest menswear shoot is no exception to this tradition.
Trend Themes
1. Street Youth Fashion - There is a disruptive innovation opportunity in expanding street youth fashion into mainstream fashion culture.
2. Edgy Athleticwear Aesthetic - There is a disruptive innovation opportunity in creating edgy athleticwear designs that appeal to the fashion-forward urban youth.
3. Candid Street Photography - There is a disruptive innovation opportunity in utilizing candid street photography for fashion editorial shoots to create a more authentic and relatable representation of fashion.
Industry Implications
1. Fashion - The fashion industry can incorporate street youth fashion and the edgy athleticaesthetic into their design practices to keep up with evolving trends and appeal to younger demographics.
2. Photography - The photography industry can innovate by using candid street photography to capture fashion moments and challenge traditional posed fashion photography.
3. Athleticwear - The athleticwear industry can innovate by incorporating edgier and more daring designs that appeal to fashion and streetwear fans, not just sports enthusiasts.
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