The Latest Karl Lagerfeld Campaign Stars Kendall Jenner
Meghan Young — January 27, 2015 — Fashion
References: karl & refinery29
The Karl Lagerfeld campaign for Spring 2015 perfectly encapsulates the feeling associated with the transitional season. Using the color splash photography technique, it shows the model toting vibrant accessories while they themselves remain in black and white. But instead of being a throwback to 'Pleasantville,' the outfits are much more edgy and modern.
Starring Kendall Jenner, who is almost unrecognizable in sunglasses and a long, banged hairdo, the Karl Lagerfeld campaign also features fellow models Sasha Luss, Ming Xi and Baptiste Giabiconi. A refreshing change from the fashion ads currently pervading people's lives, it will inspire women to start thinking about their spring wardrobes for the year.
After all, the Karl Lagerfeld campaign brings some perfect items to the forefront of consumers' minds with the help of the bright hues used throughout.
Image Credit: Karl Lagerfeld
Starring Kendall Jenner, who is almost unrecognizable in sunglasses and a long, banged hairdo, the Karl Lagerfeld campaign also features fellow models Sasha Luss, Ming Xi and Baptiste Giabiconi. A refreshing change from the fashion ads currently pervading people's lives, it will inspire women to start thinking about their spring wardrobes for the year.
After all, the Karl Lagerfeld campaign brings some perfect items to the forefront of consumers' minds with the help of the bright hues used throughout.
Image Credit: Karl Lagerfeld
Trend Themes
1. Color Splash Photography - Disruptive innovation opportunities include incorporating color splash photography into advertising campaigns to create vibrant and eye-catching visuals for products.
2. Transitional Fashion - Disruptive innovation opportunities could involve exploring new ways of marketing fashion by promoting transitional fashion lines for consumers to transition smoothly through different seasons.
3. Model as Brand Ambassador - Disruptive innovation opportunities could involve leveraging social media influencers and models as brand ambassadors to promote products and campaigns effectively.
Industry Implications
1. Fashion - The fashion industry can leverage the color splash photography technique in advertising campaigns to create visually appealing content that showcases their products.
2. Marketing and Advertising - The marketing and advertising industry can explore new and creative ways of promoting transitional fashion to consumers through engaging visuals and messaging.
3. Social Media Influencer Marketing - The social media influencer marketing industry can look to collaborate with models and brand ambassadors to effectively promote fashion campaigns that resonate with target audiences.
6.1
Score
Popularity
Activity
Freshness
