The Karim Rashid 'Kaj' Watch is a Minimalist Time-Teller
Armida Ascano — December 19, 2010 — Fashion
References: dezeen
The Karim Rashid 'Kaj' chronograph is a minimalist watch that is sure to suit almost anyone's taste. Available in seven different colors, the 'Kaj' may look simple, but it's a piece of complete sophistication and craftsmanship.
Rashid based the Karim Rashid 'Kaj' on the premise of minimalism and its connection to sensuality. The watch boasts a polyurethane strap that maximizes comfort and flexibility.
Implications - While many consumers purchase fashion products or accessories based on their design, many still seek out items for functional uses. Minimalist accessories or fashion pieces that are both comfortable and functional will appeal to a large group of customers looking for simplicity and function. Thus, these minimalist designs will generate high profits amongst function-seeking consumers.
Rashid based the Karim Rashid 'Kaj' on the premise of minimalism and its connection to sensuality. The watch boasts a polyurethane strap that maximizes comfort and flexibility.
Implications - While many consumers purchase fashion products or accessories based on their design, many still seek out items for functional uses. Minimalist accessories or fashion pieces that are both comfortable and functional will appeal to a large group of customers looking for simplicity and function. Thus, these minimalist designs will generate high profits amongst function-seeking consumers.
Trend Themes
1. Minimalist Accessories - Designing minimalist accessories that are both comfortable and functional appeals to function-seeking customers and generates high profits.
2. Sensuality in Design - Exploring the connection between minimalism and sensuality in design opens up opportunities for unique and appealing products.
3. Sophisticated Craftsmanship - Emphasizing sophisticated craftsmanship in the design of fashion and accessories creates a sense of quality and exclusivity.
Industry Implications
1. Fashion Design - Incorporating minimalist design principles into fashion creates a market for comfortable and functional accessories.
2. Watch Manufacturing - Focusing on sophisticated craftsmanship in watch design appeals to customers seeking high-quality timepieces.
3. Product Design - Combining minimalism with sensuality in product design opens up opportunities for unique and appealing designs in various industries.
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