Kanye West and M/M (Paris) Release Silk Scarves Based on Latest Album
Peter Vallas — May 6, 2011 — Fashion
In late November, world-famous rapper Kanye West released his latest album My Beautiful Dark Twisted Fantasy. The album was a huge success and it became an instant favorite among fans all over the world.
Culture and boutique shop M/M (Paris) has collaborated with Kanye West to release a special set of silk scarves based on the famous rapper's latest album. What made My Beautiful Dark Twisted Fantasy unique was that the CD came with an array of different album cover art for the user choose from.
M/M (Paris) took the series of album covers and incorporated them into stylish silk scarves. For the five different scarves created, only 100 were made for each. If you are a big Kanye West fan you will want to get your hand on these.
Culture and boutique shop M/M (Paris) has collaborated with Kanye West to release a special set of silk scarves based on the famous rapper's latest album. What made My Beautiful Dark Twisted Fantasy unique was that the CD came with an array of different album cover art for the user choose from.
M/M (Paris) took the series of album covers and incorporated them into stylish silk scarves. For the five different scarves created, only 100 were made for each. If you are a big Kanye West fan you will want to get your hand on these.
Trend Themes
1. Album Art Merchandise - The trend of transforming album art into wearable merchandise presents opportunities to capitalize on the growing fandoms of music artists.
2. Limited Edition Collaborations - The trend of collaborating with artists to produce unique and limited edition merchandise allows for exclusivity and increased interest.
3. Fashion-music Crossovers - The trend of blending music and fashion cultures through merchandise collaborations can create new markets and appeal to broader customer bases.
Industry Implications
1. Fashion - Fashion companies can explore collaborations with musicians and artists to create unique and exclusive merchandise that appeals to fandoms.
2. Music - Musicians and record labels can broaden their market reach and increase revenue streams by collaborating with fashion companies to produce wearable merchandise.
3. Merchandise Retail - Retailers specializing in music or fashion merchandise can capitalize on the trend of limited edition collaborations to attract fans and collectors.
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