EXPLOITING CHAOS Stunt
Jeremy Gutsche — September 9, 2009 — About
References: exploitingchaos
Kanye West and Ashton Kutcher were part of an epic high five battle that saw 75 Ashtons and Kanyes "Exploit Chaos" in Toronto's Dundas Square. The "Kanye vs Ashton" high fiving feud was apparently fueled by a tiff related to Kanye's glasses and Ashton's trucker hat.
Like many flash mob epic high five battles, the first round led the two mobs to a tie game... Now, Kanye and Ashton need YOU to go to ExploitingChaos.com to decide the final round. Who would you high five? Kanye or Ashton?
Behind the Kanye vs Ashton Scenes
When Kevin Roberts, CEO of Saatchi & Saatchi, called Jeremy Gutsche's EXPLOITING CHAOS "rebellious and seductive", we knew this was a different sort of book. Accordingly, we took our $5,000 launch party budget and did something remarkably unique. Behold and enjoy!
Like many flash mob epic high five battles, the first round led the two mobs to a tie game... Now, Kanye and Ashton need YOU to go to ExploitingChaos.com to decide the final round. Who would you high five? Kanye or Ashton?
Behind the Kanye vs Ashton Scenes
When Kevin Roberts, CEO of Saatchi & Saatchi, called Jeremy Gutsche's EXPLOITING CHAOS "rebellious and seductive", we knew this was a different sort of book. Accordingly, we took our $5,000 launch party budget and did something remarkably unique. Behold and enjoy!
Trend Themes
1. Flash Mob High Five Battles - Opportunity to create unique and engaging experiences through organized high five battles that draw attention and create excitement.
2. Celebrity Feuds as Marketing Stunts - Using celebrity rivalries to generate buzz and engagement around a product or event.
3. Interactive Audience Participation - Involving the audience in decision-making processes to create a sense of involvement and ownership.
Industry Implications
1. Event Planning and Entertainment - Finding innovative ways to create memorable and interactive experiences for event attendees.
2. Marketing and Advertising - Utilizing unconventional strategies, such as celebrity feuds, to capture attention and generate interest in products and campaigns.
3. Digital and Social Media - Leveraging online platforms to engage audiences and allow them to participate in decision-making processes.
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