GARMENT PROJECT Designs the New KAI Sneaker Model
References: garmentproject & hypebeast
Danish footwear imprint GARMENT PROJECT introduces its latest iteration of the KAI sneaker pack that is prepared for the Winter season. It features low and mid silhouettes that come in three tonal colorways of either grey, khaki, or black for a militaristic look. Every style is made by hand in Portugal and has a synthetic nubuck material across the upper.
It rests on top of a chunky outsole made from rubber for traction. The KAI also has nylon laces over the forefoot and a padded counter-heel. Additional details include the leather lining that helps keep the foot warm and padded. Rounding out the shoes are the antibacterial memory foam in-sock that helps with adventures during the Winter.
Image Credit: GARMENT PROJECT, hypebeast, garmentproject
It rests on top of a chunky outsole made from rubber for traction. The KAI also has nylon laces over the forefoot and a padded counter-heel. Additional details include the leather lining that helps keep the foot warm and padded. Rounding out the shoes are the antibacterial memory foam in-sock that helps with adventures during the Winter.
Image Credit: GARMENT PROJECT, hypebeast, garmentproject
Trend Themes
1. Handmade Sneaker Capsules - Opportunity for disruption by incorporating sustainable and eco-friendly materials and production processes
2. Militaristic Sneaker Design - Opportunity for disruptive marketing campaigns targeted at fashion-conscious consumers who are fans of military-inspired fashion
3. Chunky Outsoles - Opportunity for disruptive designs with creative use of materials and shapes for outsoles
Industry Implications
1. Footwear Industry - Opportunity for differentiation by offering handmade and sustainable sneaker options that appeal to the fashion-conscious and eco-friendly consumers
2. Fashion Industry - Opportunity for differentiation by offering military-inspired clothing and accessories for consumers who are attracted to that aesthetic and attitude
3. Materials Industry - Opportunity for innovation by offering sustainable and eco-friendly materials and production processes for footwear and fashion industries
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