Made Up Martial Arts 'Kah Ra Shin'
Juan Carlos Bonilla — April 24, 2007 — Tech
References: kahrashin & contagiousmagazine
To promote a new video game, EA has created a website which focuses on 'Kah Ra Shin', a made-up martial art that involves outer violence to attain inner peace. At the EA site, you can upload your scream into the camera, among other things. There's even a tutorial to teach you how to scream
"Are you misunderstood? Does nobody know how ANGRY you are? Well, now's your chance to let it all out. To promote the new Burnout Dominator game, EA has teamed up with Wieden + Kennedy Amsterdam to produce a new interactive website based around a made-up martial art movement called Kah Ra Shin. The movement allegedly started in Tibet in the 19th Century when an angry peasant boy in a fit of rage snapped a baby goat's leg and found it calmed his nerves. As such, Kah Rah Shin calls for practitioners to gain 'inner peace through outer violence' and shows how to use this very special art in everyday stressful situations at home, in traffic jams, and – we suspect most importantly – in the office." - Most Contagious
"Are you misunderstood? Does nobody know how ANGRY you are? Well, now's your chance to let it all out. To promote the new Burnout Dominator game, EA has teamed up with Wieden + Kennedy Amsterdam to produce a new interactive website based around a made-up martial art movement called Kah Ra Shin. The movement allegedly started in Tibet in the 19th Century when an angry peasant boy in a fit of rage snapped a baby goat's leg and found it calmed his nerves. As such, Kah Rah Shin calls for practitioners to gain 'inner peace through outer violence' and shows how to use this very special art in everyday stressful situations at home, in traffic jams, and – we suspect most importantly – in the office." - Most Contagious
Trend Themes
1. Virtual Reality Gaming - The rise of interactive websites and new video games incorporating virtual reality technology presents disruptive innovation opportunities for the gaming industry.
2. Interactive Advertising - The development of interactive websites and campaigns, such as EA's Kah Ra Shin promotion, opens up disruptive innovation avenues for the advertising industry to engage consumers in unique and immersive ways.
3. Mindfulness in Unconventional Activities - The emergence of movements like Kah Ra Shin, which involve using outer violence for inner peace, highlights disruptive potential for unconventional activities to promote mindfulness and stress relief.
Industry Implications
1. Gaming - The gaming industry can leverage the concept of Kah Ra Shin and similar immersive experiences to create innovative and engaging virtual reality games.
2. Advertising - The advertising industry can explore interactive campaigns and websites, like EA's Kah Ra Shin promotion, to capture consumers' attention and create memorable brand experiences.
3. Wellness - The wellness industry can tap into the growing interest in unconventional mindfulness practices, such as Kah Ra Shin, to offer unique stress relief and mental well-being solutions.
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