Mediheal Collaborated with Boy Band BTS on a K-Beauty Face Mask Set
Laura McQuarrie — August 16, 2019 — Fashion
In collaboration with Korean pop band BTS, sheet mask brand Mediheal created a limited-edition K-beauty face mask set.
The launch of the Bio Capsulin Love Me Mask Set sold out in just three hours in Korea and now, fans in the United States will soon be able to order the limited-edition kit via Beautytap. As well as being enamored with high-tech Korean beauty products, the North American consumer's love of boy bands is also being reignited with groups like BTS.
The Bio Capsulin Love Me Mask Set is made up of three heart-shaped masks and each one targets a different skin concern. While the Soothing Mask will be ideal for those with sensitive skin, the Hydra Mask is perfect for dry skin types and the Toning Mask helps to clear congested pores. Fans will appreciate that each of the masks is infused with a capsule that contains jojoba oil—a favorite ingredient from band member JungKook.
The launch of the Bio Capsulin Love Me Mask Set sold out in just three hours in Korea and now, fans in the United States will soon be able to order the limited-edition kit via Beautytap. As well as being enamored with high-tech Korean beauty products, the North American consumer's love of boy bands is also being reignited with groups like BTS.
The Bio Capsulin Love Me Mask Set is made up of three heart-shaped masks and each one targets a different skin concern. While the Soothing Mask will be ideal for those with sensitive skin, the Hydra Mask is perfect for dry skin types and the Toning Mask helps to clear congested pores. Fans will appreciate that each of the masks is infused with a capsule that contains jojoba oil—a favorite ingredient from band member JungKook.
Trend Themes
1. Limited-edition Collaborations - Brands can create limited-edition products in collaboration with popular cultural icons to generate buzz and reach a broader audience.
2. Customizable K-beauty - Customization of K-beauty products to target specific skin concerns can be a disruptive innovation opportunity in the beauty industry.
3. Crossover Appeal - Building products that can appeal to multiple audiences, such as combining skincare and pop culture, can be a promising trend to explore.
Industry Implications
1. Beauty - Beauty brands can collaborate with pop culture icons to create limited-edition products that cater to specific skin concerns.
2. Entertainment - Pop culture icons can leverage their fan base to create crossover branding opportunities with other industries, such as beauty.
3. Retail - Retailers can stock limited-edition collaborative products to drive traffic and sales to their stores and websites.
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