Justin Timberlake's 'Play' Cologne for Givenchy Mimics MP3 Players
Marissa Brassfield — August 23, 2009 — Tech
References: playgivenchy & gizmodo
If Justin Timberlake's 'Play' cologne for Givenchy looks familiar, they've done their job right--the bottle is inspired by mobile multimedia gadgets. Serge Mansau, who's created the bottles for a number of other Givenchy fragrances, is the man behind the MP3 player-like design.
Justin Timberlake's 'Play' cologne for Givenchy is a clean, fresh fragrance with citrus and wood notes. Check out the ad campaign for 'Play,' as well as some of JT's other entrepreneurial endeavors, below.
Justin Timberlake's 'Play' cologne for Givenchy is a clean, fresh fragrance with citrus and wood notes. Check out the ad campaign for 'Play,' as well as some of JT's other entrepreneurial endeavors, below.
Trend Themes
1. Gadget-inspired Fragrances - Creating fragrances that mimic the design and features of popular gadgets.
2. Multimedia-inspired Packaging - Designing product packaging that resembles mobile multimedia devices.
3. Celebrity-driven Fragrance Brands - Collaborating with celebrities to create unique fragrance lines.
Industry Implications
1. Cosmetics - Cosmetic companies can explore the opportunity of incorporating gadget-inspired designs in their fragrance packaging to attract tech-savvy customers.
2. Fashion - Fashion brands can partner with tech companies to create gadget-inspired fragrances that appeal to both fashion-forward and tech-loving consumers.
3. Celebrity Endorsements - Marketing agencies and celebrity management firms can capitalize on the trend of celebrity-driven fragrance brands by helping celebrities create and promote their own fragrance lines.
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