The Justin Alexander Ad Campaign is Romantic and Sweet
Jacqueline Parrish — October 26, 2009 — Marketing
References: justinalexanderbridal
For the latest Justin Alexander ad campaign, the company shot a series of romantically-laced, seductive black and white wedding photos that depict a high-profile couple on their wedding day.
The Justin Alexander ad campaign was done by an advertising agency in the Netherlands and features striking photography of the bride and groom while showcasing the gorgeous designs by Justin Alexander.
Implications - Although the idea of the "working single woman" appeals to many, the desire to have a romantic fairytale wedding is still in the back of many business-focused women's minds. While it is considered far more socially acceptable to be single now than in decades past, it seems that the concept of marriage still plays a huge role in shaping women's lives.
The Justin Alexander ad campaign was done by an advertising agency in the Netherlands and features striking photography of the bride and groom while showcasing the gorgeous designs by Justin Alexander.
Implications - Although the idea of the "working single woman" appeals to many, the desire to have a romantic fairytale wedding is still in the back of many business-focused women's minds. While it is considered far more socially acceptable to be single now than in decades past, it seems that the concept of marriage still plays a huge role in shaping women's lives.
Trend Themes
1. Romantic Wedding Advertising - Opportunity for other wedding fashion brands to create romantic and seductive ad campaigns to appeal to couples on their wedding day.
2. Black and White Photography Trend - Chance for photographers and fashion brands to adopt black and white photography in their ad campaigns for a timeless and nostalgic aesthetic.
3. Embracing Traditional Values Trend - Opportunity for businesses to capitalize on the continued desire for traditional weddings, offering products and services that cater to this market.
Industry Implications
1. Wedding Fashion - Potential to disrupt the wedding fashion industry by infusing ads with more romance and seduction, appealing to couples on their special day.
2. Photography - Disruptive opportunity for photographers to explore and offer black and white photography services for weddings, creating a timeless and nostalgic look.
3. Wedding Services - Potential for wedding service providers to cater to couples seeking traditional weddings, offering a range of products and experiences that align with traditional values.
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