Just Egg is a Plant-Based Product That Can Be Used in Place of Eggs
Katherine Pendrill — October 5, 2018 — Lifestyle
References: justforall & thedailymeal
To cater to the growing number of consumers adopting a vegan diet, a plant-based startup has launched a vegan-friendly egg substitute called 'Just Egg.' Despite being rich in protein, the eggy concoction is completely free of animal products.
Just Egg is a plant-based egg substitute that is made from GMO-free mung bean -- a protein-rich legume that is often found in Asian cuisine. The unique texture of the egg-free mixture means that it can be scrambled, used to make omelettes, or even mixed into baked goods such as pancakes and quick breads.
With a young, vegan consumer base in mind, Just Egg also boasts sleek minimalist packaging that makes it stand out on store shelves. Just be sure not to mistake it for a drink.
Image Credit: Just Egg.
Just Egg is a plant-based egg substitute that is made from GMO-free mung bean -- a protein-rich legume that is often found in Asian cuisine. The unique texture of the egg-free mixture means that it can be scrambled, used to make omelettes, or even mixed into baked goods such as pancakes and quick breads.
With a young, vegan consumer base in mind, Just Egg also boasts sleek minimalist packaging that makes it stand out on store shelves. Just be sure not to mistake it for a drink.
Image Credit: Just Egg.
Trend Themes
1. Plant-based Protein Substitutes - Just Egg's use of mung bean as a protein-rich legume for egg replacement presents opportunities for innovation in other plant-based substitutes.
2. Vegan Convenience Foods - Just Egg's sleek packaging and multi-use potential provides a model for other vegan convenience foods to cater to a young, minimalist consumer base.
3. Alternative Baking Ingredients - Just Egg's ability to be used as a protein substitute in baked goods presents opportunities for further innovation and market growth in the alternative ingredients space.
Industry Implications
1. Plant-based Foods - Just Egg's introduction of a new, plant-based protein source presents opportunities to expand the market for other plant-based food products and increase adoption of this type of diet.
2. Convenience Foods - Just Egg's easy-to-use and versatile substitute option falls under the convenience product category and presents opportunities for innovation across packaged grocery items.
3. Bakery and Pastry - Just Egg's use as a protein substitute in baked goods supplies innovation opportunities for bakery and pastry manufacturers to create alternative, vegan-friendly products.
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