Just Dance Live is an Immersive Theater Show Based on the Hit Game
Joey Haar — October 27, 2017 — Pop Culture
References: justdancelive & variety
Music video games have been increasingly popular as game developers have uncovered ways to bring the gameplay out of the arcade and into the home, but the pendulum is swinging back in the other direction with 'Just Dance Live'. Rather than an in-home gaming experience, Just Dance Live brings the incredibly popular musical video game into the theater with an immersive live show.
At its core, Just Dance Live is a 90-minute theater performance, but it offers so much more. Immersive elements include a pre-show red carpet where audience members — if they can rightly be referred to as such — mingle with the cast and get the star treatment themselves, a make-up area where the audience gets costumed and made up themselves, and the chance to dance along with the show as it goes on.
At its core, Just Dance Live is a 90-minute theater performance, but it offers so much more. Immersive elements include a pre-show red carpet where audience members — if they can rightly be referred to as such — mingle with the cast and get the star treatment themselves, a make-up area where the audience gets costumed and made up themselves, and the chance to dance along with the show as it goes on.
Trend Themes
1. Immersive Theater Experiences - The rise of immersive theater experiences like Just Dance Live presents opportunities for innovative productions that combine gaming, music, and live performances.
2. Innovation in Music Video Games - Just Dance Live showcases the potential for disruptive innovation in the music video game industry by bringing the gameplay to a live theater setting.
3. Audience Participation in Live Shows - The incorporation of audience participation in shows like Just Dance Live opens doors for new interactive and engaging experiences that blur the line between performer and audience.
Industry Implications
1. Gaming - The success of Just Dance Live highlights opportunities for the gaming industry to explore immersive, live-game experiences that transcend traditional home gaming.
2. Theater and Performing Arts - Immersive theater experiences like Just Dance Live create disruptive innovation opportunities within the theater and performing arts industry by merging traditional performances with technology and interactivity.
3. Event Entertainment - Just Dance Live showcases the potential for immersive and interactive event entertainment, opening up new possibilities for engaging and memorable live shows.
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