play_circle_filled
The Just Dance 2 Campaign Stars Snookie and Ronnie from 'Jersey Shore'
Meghan Young — October 16, 2010 — Tech
References: justdancegame & kotaku
I'm not surprised that the Just Dance 2 campaign stars Snookie and Ronnie from infamous reality TV show 'Jersey Shore.' Banking on their popularity right now, the new Wii game is sure to garner a lot of attention.
Available on October 12, 2010, this game will surely bring the club home. Perhaps you'll even be inspired by the Just Dance 2 campaign to have reruns of 'Jersey Shore' playing in the background. What do you think, does Snookie and Ronnie do this game justice?
Available on October 12, 2010, this game will surely bring the club home. Perhaps you'll even be inspired by the Just Dance 2 campaign to have reruns of 'Jersey Shore' playing in the background. What do you think, does Snookie and Ronnie do this game justice?
Trend Themes
1. Celebrity Video Game Endorsements - Opportunities exist for gaming companies to capitalize on the popularity of celebrities and reality stars by featuring them in ad campaigns for video games.
2. Cross-promotion - Cross-promoting a popular television show or celebrity with an upcoming video game release can be an effective marketing tactic.
3. At-home Gaming - Video game companies can explore ways to create an immersive at-home gaming experience through popular games like Just Dance 2 and other interactive titles.
Industry Implications
1. Gaming - Gaming companies can leverage celebrity endorsements and cross-promotion strategies to generate buzz and drive sales for new releases.
2. Television - Television networks can explore opportunities to cross-promote popular shows with upcoming video game releases to expand their audience and generate additional revenue streams.
3. Marketing - Marketing and advertising agencies can help gaming companies create effective campaigns that leverage the popularity of celebrities and cross-promotion strategies to maximize exposure and engagement.
2.9
Score
Popularity
Activity
Freshness
