The Jump Ship Brewing Yardarm Beer Has a Crisp, Refreshing Profile
Michael Hemsworth — December 5, 2019 — Marketing
The Jump Ship Brewing Yardarm beer has been crowdfunded by the Scotland-based brand and aims to deliver consumers with a high-quality libation without the associated alcohol. Featuring a 0.5% ABV, the beer is sure to come as a welcome addition to the market amongst the increasing number of consumers adopting low or no-alcohol lifestyles. The beer boasts minimalist branding with vibrant pops of color to help set it apart from the competition.
Founder Sonja Mitchell spoke on the Sonja Mitchell saying, "It’s been incredible to see the response to the crowdfunding bid. Having the backing of so many amazing people not only gives me the financial resources needed to get to market, but I also know that there’s a crowd of people looking forward to drinking my beer. The wind is truly in my sails.”
Founder Sonja Mitchell spoke on the Sonja Mitchell saying, "It’s been incredible to see the response to the crowdfunding bid. Having the backing of so many amazing people not only gives me the financial resources needed to get to market, but I also know that there’s a crowd of people looking forward to drinking my beer. The wind is truly in my sails.”
Trend Themes
1. Low-alcohol Beverages - The increasing number of consumers adopting low or no-alcohol lifestyles creates an opportunity for disruptive innovation in the beverage industry.
2. Alcohol-free Craft Beer - The success of the crowdfunded Yardarm beer demonstrates the potential for disruptive innovation in the craft beer market by catering to the growing demand for non-alcoholic options.
3. Minimalist Branding - The minimalist branding with vibrant pops of color adopted by Yardarm beer showcases an opportunity for disruptive innovation in the branding and design industry, emphasizing simplicity and differentiation.
Industry Implications
1. Beverage Industry - The rise in demand for low or no-alcohol beverages presents an opportunity for disruptive innovation and the development of new products and flavor profiles.
2. Craft Beer Industry - The success of Yardarm's alcohol-free craft beer indicates a potential disruptive innovation opportunity to tap into the growing market of consumers seeking non-alcoholic craft beer options.
3. Branding and Design Industry - The minimalist branding strategy used by Yardarm beer exemplifies an opportunity for disruptive innovation in the industry, focusing on simplicity and eye-catching visual appeal.
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