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Quirky Summer Photography

Clean the Sky - Positive Eco Trends & Breakthroughs

Juliana Beasley Captures Reptilian Skin in ‘City Heat'

— August 28, 2009 — Lifestyle
Juliana Beasley can capture reality in ways that most people cannot even imagine. With several collections of photographs in her portfolio, this Philiadelphia-born photographer is quickly gaining recognition for her disturbing images.

The collection featured above is titled 'City Heat' and documents the not-so-enjoyable aspects of the summer sun. From reptilian skin to awkward sweat, Beasley doesn't flinch, but rather, tells it like it is.

Implications - Along with the increasingly popular environmental movement comes a rise in health concerns. More than ever, consumers are becoming aware of the hazardous nature of some lifestyle choices -- such as tanning. Businesses that can recognize this transition into healthy living and alter their products accordingly will maintain consumer trust and loyalty.
Trend Themes
1. Environmental Health Awareness - The rise of health concerns due to environmental awareness creates opportunities for businesses to modify their products that promote healthy living.
2. Realistic Photography - Realistic photography that captures the 'not-so-enjoyable' aspects of life creates opportunities to showcase the true nature of people and products.
3. Hyperrealism Art - Hyperrealism art that captures reality in a detailed manner paves the way for new artistic processes and innovation opportunities.
Industry Implications
1. Cosmetics - Cosmetics companies can create new products that promote healthy skin during the summer season.
2. Apparel - Apparel companies can design sweat-absorbing clothing for the summer season to promote healthy living.
3. Art - Art galleries and museums can feature hyperrealism art to showcase new artistic techniques and attract visitors.
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