The Julia Kalmanovich Collection Features Bold Shapes and Colors
Leslie Chen — July 1, 2011 — Fashion
References: highsnobette & hypette
The freshly launched Julia Kalmanovich collection plays with different shapes and colors. Not one to shy away from eccentricity, Kalmanovich creates an infectiously vibrant line.
The pieces in the Julia Kalmanovich collection definitely don't just stick to one style; the creations range from fitted pants to long flowing skirts, and shorter hemlines as well. Wearing balloons as head pieces, the models are at the perfect level of playful.
If you find it difficult to find items that match, the Julia Kalmanovich collection will let you know that anything goes.
Implications - No longer looking for subtle styles, shoppers are seeking out ways to stand out through their fashion choices. Pieces that feature a bolder aesthetic are appealing to those consumers who want to make a statement. Companies could focus on this desire for differentiation in order to appeal to a wider audience.
The pieces in the Julia Kalmanovich collection definitely don't just stick to one style; the creations range from fitted pants to long flowing skirts, and shorter hemlines as well. Wearing balloons as head pieces, the models are at the perfect level of playful.
If you find it difficult to find items that match, the Julia Kalmanovich collection will let you know that anything goes.
Implications - No longer looking for subtle styles, shoppers are seeking out ways to stand out through their fashion choices. Pieces that feature a bolder aesthetic are appealing to those consumers who want to make a statement. Companies could focus on this desire for differentiation in order to appeal to a wider audience.
Trend Themes
1. Bold Aesthetics - Companies can create fashion pieces with bold shapes and vibrant colors to cater to consumers seeking to make a statement with their fashion choices.
2. Playful Fashion - Brands can incorporate playful elements like balloons as headpieces to appeal to customers who are looking for unique and fun fashion options.
3. Eccentric Styles - Designers can embrace eccentricity in their collections, offering a wide range of styles including fitted pants, flowing skirts, and shorter hemlines, to satisfy consumers' desire for fashion that breaks the norm.
Industry Implications
1. Fashion Design - Fashion designers can take inspiration from Julia Kalmanovich's collection and create their own bold and eccentric fashion lines that attract customers looking for unique styles.
2. Apparel Retail - Retailers can stock and promote fashion brands that incorporate bold aesthetics and playful elements to cater to the growing demand for eccentric fashion choices.
3. Fashion Marketing - Marketers can focus on promoting fashion brands that offer bold and eccentric styles, capitalizing on the increasing desire of consumers to stand out and make a fashion statement.
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