JUKI Juice Takes on a Kid-Friendly Feel
Jamie Danielle Munro — August 20, 2014 — Marketing
References: behance.net & packageinspiration
JUKI Juice is a product intended for kids, but the original packaging did not appeal to this demographic. Hien Ngoc is a student who decided to reinvent the look of this brand, hoping to inspire kids to realize their creative potential.
Ngoc used the motivation that "every child is a talented illustrator. Let us make them believe it," as stated on Package Inspiration. From this illustrations from children were collected and placed on the cartons, demonstrating that not only is this juice suitable for children due to taste, but they also played a part in its overall design. As such the juice becomes more than just a thirst-quencher, but also a creative inspiration to those that drink it.
JUKI Juice by Hien Ngoc finds the power in young minds, and puts it front and center with this redesign project.
Ngoc used the motivation that "every child is a talented illustrator. Let us make them believe it," as stated on Package Inspiration. From this illustrations from children were collected and placed on the cartons, demonstrating that not only is this juice suitable for children due to taste, but they also played a part in its overall design. As such the juice becomes more than just a thirst-quencher, but also a creative inspiration to those that drink it.
JUKI Juice by Hien Ngoc finds the power in young minds, and puts it front and center with this redesign project.
Trend Themes
1. Child-inspired Packaging - Product packaging targeted towards kids that includes illustrations and designs created by children themselves.
2. Interactive Product Design - Product packaging that encourages creativity and interaction with the product beyond its intended use as a juice drink.
3. Empowering Young Minds - Design and branding projects centered on empowering children to express their creative talents beyond traditional outlets.
Industry Implications
1. Juice Industry - Opportunities for juice companies to rethink their packaging designs to cater to younger audiences and incorporate interactive elements.
2. Children's Toy Industry - The potential partnership between toy companies and juice brands to create interactive experiences through creative packaging.
3. Marketing and Advertising Industry - Opportunities for marketing and advertising agencies to create branding campaigns centered around empowering children and highlighting their talents.
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