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Undies Wrapped Like Candy Part II

Clean the Sky - Positive Eco Trends & Breakthroughs

Sweet Juicy Couture Panties

— December 18, 2007 — Fashion
For anyone whose ever dreamed of having a Juicy heinie, here's your chance. If you were sweet on the Victoria's Secret candy underwear, you'll love Juicy Couture's Sugar Treats Boyshorts gift pack, which includes a set of five sweet little boy-cut undies (for girls of course.)

The $68 set comes with full-bum underwear packaged like sweet treats including cupcakes, bonbons and lollipops. Each pair comes in a fun colored print and cute text. The pink Cupcake Boyshorts say "Cupcake Couture" on the bum, the yellow Sugar High Boyshorts said, "Juicy Sugar High," the pink with black-striped Sugar Boyshorts sayd, "Live for Sugar," the light blue and pink Love Boyshorts say "Made with Love by G&P" and the light pink Candy Boyshorts have "I Want Candy" scrawled in mint green across your best assets.

Check out Victoria's Secret Version:
Trend Themes
1. Candy-inspired Underwear - The trend of packaging panties like sweet treats continue as seen in both Victoria's Secret and Juicy Couture's offerings.
2. Printed Boyshorts - Both Juicy Couture and Victoria's Secret put emphasis on boyshorts in their candy-inspired underwear sets.
3. Text on Underwear - Text is also incorporated on the back of the boyshorts in both candy-inspired sets.
Industry Implications
1. Fashion - Candy-inspired underwear sets offer a new way to keep up with trends in the fashion industry.
2. Retail - Candy-inspired underwear sets ignite excitement and provide opportunities for upselling in retail stores.
3. Marketing and Advertising - Candy-inspired underwear sets allow for creative marketing campaigns and advertising strategies.
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