Sparkly Baubles Looks Purrfect in Juicy Couture Holiday Campaign
Ariel Weber — December 3, 2012 — Lifestyle
References: catsparella & refinery29
The new Juicy Couture holiday campaign proves that dazzling jewelry isn't just for glamorous ladies anymore. The usual leggy models have been replaced by a variety of beautiful cats who look just as purrfect adorned with all of the various sparkly baubles.
The pictures show the cats swatting, playing and looking fabulous amidst the variety of jewelry and accessories. Though the variety of necklaces, bags and cuffs are intended for gals, some of the bracelets have a multipurpose of being able to transform into fab collars. Though, for cat owners out there, there is not a certainty that your cat would agree regardless of how chic they would look.
Using kitties as models for the Juicy Couture holiday campaign is an unusual but clever way to distinguish itself from the plethora of other holiday collections.
The pictures show the cats swatting, playing and looking fabulous amidst the variety of jewelry and accessories. Though the variety of necklaces, bags and cuffs are intended for gals, some of the bracelets have a multipurpose of being able to transform into fab collars. Though, for cat owners out there, there is not a certainty that your cat would agree regardless of how chic they would look.
Using kitties as models for the Juicy Couture holiday campaign is an unusual but clever way to distinguish itself from the plethora of other holiday collections.
Trend Themes
1. Animal-inspired Advertising - Using animals, like cats, as models in advertising campaigns is a disruptive innovation opportunity to captivate new audiences and create a unique brand image.
2. Multipurpose Accessories - Creating jewelry and accessories that can transform to serve different purposes, such as bracelets that can be worn as cat collars, presents a disruptive innovation opportunity to offer versatile and customizable products.
3. Unconventional Branding - Using unconventional models or imagery, like cats modeling jewelry, in advertising campaigns presents a disruptive innovation opportunity to create a memorable and attention-grabbing brand identity.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can explore the use of animal models and multipurpose accessories to stand out in a crowded market and appeal to a broader range of consumers.
2. Advertising and Marketing - The advertising and marketing industry can leverage the trend of animal-inspired advertising and unconventional branding to help brands differentiate themselves and create memorable campaigns.
3. Pet Products and Services - The pet products and services industry can explore collaborations with fashion brands to create fashionable accessories for pets, tapping into the growing demand for unique and stylish pet products.
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