Jude’s Plant Based Mint Chocolate Was Created with Summerdown
Michael Hemsworth — August 3, 2022 — Marketing
The Jude’s Plant Based Mint Chocolate ice cream is a vegan-friendly frozen treat from the UK-based brand for consumers to pick up when craving a creamy yet plant-based treat.
The ice cream is crafted with a chocolate-flavored base that's infused with mint thanks to a partnership with Summerdown. The ice cream is thus infused with Summerdown's English Black Mitcham peppermint, which has been harvested and distilled to ensure the utmost attention to a high-quality mint flavor. The ice cream is set to arrive at Ocado locations starting on August 31 at a price point of £4.80 per pint.
Managing Director Chow Mezger spoke on the new Jude’s Plant Based Mint Chocolate ice cream saying, "It was an absolute joy to have the expertise of the peppermint people at Summerdown as we created this wonderfully balanced Mint Chocolate ice cream. Plant Based Mint Chocolate is unbelievably creamy, and I love the way
the smooth ice cream, chocolate ripple and crunchy chocolate chips work together.”
The ice cream is crafted with a chocolate-flavored base that's infused with mint thanks to a partnership with Summerdown. The ice cream is thus infused with Summerdown's English Black Mitcham peppermint, which has been harvested and distilled to ensure the utmost attention to a high-quality mint flavor. The ice cream is set to arrive at Ocado locations starting on August 31 at a price point of £4.80 per pint.
Managing Director Chow Mezger spoke on the new Jude’s Plant Based Mint Chocolate ice cream saying, "It was an absolute joy to have the expertise of the peppermint people at Summerdown as we created this wonderfully balanced Mint Chocolate ice cream. Plant Based Mint Chocolate is unbelievably creamy, and I love the way
the smooth ice cream, chocolate ripple and crunchy chocolate chips work together.”
Trend Themes
1. Plant-based Ice Cream - There is an opportunity to innovate on the taste, texture, and health benefits of plant-based ice cream alternatives.
2. Sustainable and Ethical Sourcing Partnerships - Collaborating with farms that practice sustainable and ethical sourcing can differentiate ice cream brands in a crowded market.
3. Premium Flavors and Ingredients - Offering premium flavors and ingredients, such as high-quality peppermint or organic cocoa, can attract high-end customers seeking indulgent and unique ice cream options.
Industry Implications
1. Food and Beverage - Food and beverage brands can explore the plant-based ice cream market trends to capitalize on consumer demand for healthy and sustainable options.
2. Agriculture - Agricultural companies can create sustainable and ethical sourcing partnerships with ice cream brands to meet consumer demand for transparency and traceability in the supply chain.
3. Retail - Retail and e-commerce companies can leverage the popularity of plant-based ice cream alternatives by offering a wide range of products and flavors to meet diverse consumer preferences.
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