Juan Sanchez Castillo's 'Making It Up' Series is Beautiful
Mesel Isaac — February 19, 2014 — Art & Design
References: juansanchezcastillo & unicorn-meat-is-too-mainstream.tumblr
As a man it can be easy to underestimate the amount of work women put in, in order to look “beautiful,” however, Juan Sanchez Castillo’s series ‘Making It Up’ shows just how ignorant many have been to the whole process.
Juan Sanchez Castillo’s photographs depict miniature figurines interacting with the facial landscape of beautiful models. In two photos, a team of painters apply lipstick, another sees a face covered in “snow” as kids play in it; one has miniature face climbers rappelling down a strand of hair, and the final one sees a figure on a lawnmower passing over what appears to be a seaweed mask.
Juan Sanchez Castillo’s ‘Making It Up’ series is both whimsical and beautiful; I can only imagine the amount time and effort it must have taken to capture these shots.
Juan Sanchez Castillo’s photographs depict miniature figurines interacting with the facial landscape of beautiful models. In two photos, a team of painters apply lipstick, another sees a face covered in “snow” as kids play in it; one has miniature face climbers rappelling down a strand of hair, and the final one sees a figure on a lawnmower passing over what appears to be a seaweed mask.
Juan Sanchez Castillo’s ‘Making It Up’ series is both whimsical and beautiful; I can only imagine the amount time and effort it must have taken to capture these shots.
Trend Themes
1. Miniature-world Build-outs - Opportunity for companies to explore creating miniature versions of their products or services.
2. Interactive Advertising - Utilizing miniature dioramas as interactive ads for beauty and skin care products.
3. Emphasizing the Effort - Highlighting the time and effort that goes into beauty routines as a trend.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can utilize miniature dioramas to showcase the benefits of their products.
2. Photography - The photography industry can explore the art of miniature world build-outs for commercial use.
3. Advertising - Advertising companies can create interactive ads using miniature dioramas for a more immersive experience.
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